Born from loss. Built for truth.
Our Story
"Because your skin deserves more than marketing."
The Birth of Our Journey
Masque was founded in 2023 with a clear belief: skincare should be accessible, trustworthy, and rooted in truth, not hype. The inspiration began with a deeply personal story. Our founder’s lifelong love for skincare was profoundly shaped by the loss of her mother to a rare skin disease, sparking a mission to bring clarity and care to the beauty industry. Her time working in dermatology clinics and medical spas revealed a pressing need: people were struggling to know what- and who- they could trust.
“Reimagining how the world learns, shops, and cares for skin.”
The problem we set out to solve
Reliable, dermatologist-level knowledge has long been locked away behind gatekeeping, complex jargon, and marketing spin. We saw consumers invest in costly treatments with little return, hesitate over professional procedures they didn’t fully understand, and get caught in the TikTok-fueled cycle of overconsumption. There was no single, holistic platform that combined expert-backed knowledge, trusted professionals, and vetted products in one place. Masque was created to change that.
“Bridging the gap between skincare seekers and trusted expertise.”
Our Mission
Masque bridges the gap between everyday skincare lovers and expert knowledge, treatments, and products. We are building a platform where conscious beauty seekers can discover vetted professionals, explore high-quality products, and access science-driven resources that empower them to make informed choices about their skin.
“Where science meets skin - and honesty meets beauty.”
Our Vision
Masque will become an industry-defining platform. Part marketplace, part learning hub, and part trusted e-commerce destination. We will connect dermatologists, estheticians, and beauty professionals with consumers who crave clarity. We will launch our own skincare line, support cutting-edge research, and lead with transparency. Success, for us, means becoming the go-to authority for truth in a beauty industry overflowing with noise.
“Cutting through the hype to bring you skincare advice that works.”
Our personality, our promise
Masque is smart, elevated, honest, and holistic. We speak with authority but without pretension, making complex science approachable and actionable. Every decision we make is in service of our customers’ skin health and confidence. We don’t just want to be another beauty brand- we aim to be the place people turn to for skincare they can trust.
“Your trusted guide to smarter skincare decisions.”
Why you can trust us
With hands-on experience in dermatology and medical spa settings, a deep commitment to research, and rigorous product vetting, expert panels, and clinical partnerships, Masque is more than a business- it’s a movement toward a transparent, informed, and skin-first beauty culture.
